The Durasein brand is built on the foundation of creativity and inspiration, and every touch point is designed to empower designers to reach their full potential. Our intention was to capture the attention of creative designers unfamiliar with their product and capabilities and highlight the utility of solid surface through the company’s marketing materials, ad campaigns, and social media presence. By showcasing solid surface in unique and innovative ways, we helped establish a visually impactful aesthetic that would inspire architects and designers to “do their best work”.